To be held at the Belmond Charleston Place in Charleston, South Carolina, an exciting first-time location for our event, the 2021 Convention will combine a great lineup of speakers on timely topics and networking with bankers and industry providers. We have all had more than our share of disruption – to say the least – over the past year, and we hope that this September event will be a time to finally come together, enjoy each other’s company and educate ourselves on industry topics together.
Bank marketing has undergone radical changes in the past several
decades and the financial services sales process has experienced
a similar transformation. Both have been influenced by one thing
more than any other—the customer’s behavior. Because the customer
is more knowledgeable, has more tools at their disposal and is in
greater control, marketing and sales must collaborate more
effectively than ever before if the bank expects to sustain long
term growth and profitability.
The Directors’ Symposium, co-sponsored by the Virginia Association of Community Banks, provides bank board members with current data, thought-provoking industry trends and networking opportunities with other directors and regulators. The program is designed to benefit both new directors and seasoned veterans on the Board.
VBA and the American Bankers Association partnered to launch our first-ever virtual Diversity, Equity and Inclusion Summit for bankers on November 6, 2020, and held a second Summit on May 20, 2021. These events were an important part of continuing a meaningful dialogue on fostering positive change in the industry. The value-packed programs helped bankers cultivate a network of peers to share DEI leading practices and explore new opportunities and initiatives for their own institutions. The goal of these events was to equip bankers from all over the country with tools to mitigate systemic biases and foster greater inclusion for those disadvantaged by age, race, disability, sexual orientation, gender or other identity factors.
This event, brought to you by five states (DE, MD, PA, VA and WV) will bring together bankers and industry partners for sessions with nationally recognized speakers providing relevant and timely content geared specifically to bank CEOs and other senior leaders.
As part of our overall diversity and inclusion efforts, the VBA has created the Women’s Mentorship Program to assist our member banks with preparing the talented women within your banks for future senior leadership positions.