Bank marketing has undergone radical changes in the past several
decades and the financial services sales process has experienced
a similar transformation. Both have been influenced by one thing
more than any other—the customer’s behavior. Because the customer
is more knowledgeable, has more tools at their disposal and is in
greater control, marketing and sales must collaborate more
effectively than ever before if the bank expects to sustain long
term growth and profitability.
This two session program will provide the participants with Treasury Management product and service perspectives to aid in new business development and product delivery. We will review current industry trends, emerging products, and the quickly changing cast of competitors.
Grab your map and join us on a journey of learning and discovery on the Pathways to Connect & Protect 2021. Choose your destination (track) and hit the road (Zoom). At each pit stop (session) in your journey, you will connect with other travelers (attendees) and tour guides (industry experts) and uncover new ideas, trends and developments in banking. All roads lead to your final destination – an in-person (COVID rules permitting) block party at the Greater Richmond Convention Center in September. There will be food, music, business sessions and the opportunity to see your friends and colleagues in person from a safe physical distance.
This fast-paced program will provide a basic understanding of bank Treasury Management (also known as Cash Management) products and services. We will discuss how these products provide value to business clients and banks, identify new and trending products, consider who your new and varied competitors are, and describe the linkage between business deposit acquisition and Treasury Management product sales.
Through the use of highly qualified instructors and a challenging
curriculum, the VBA School of Bank Management is designed to
provide a multi-dimensional educational experience in banking.
Upon completion of three one-week summer sessions and eight home
study problems, students will have developed a range of skills
that should both enhance current performance and qualify them as
candidates for advancement.
Fostering diversity and inclusion in the workplace is more pressing than ever. The annual VBA/ABA Diversity, Equity and Inclusion Summit will fit your bank’s needs—no matter where you are on your DEI journey. During the Summit, you’ll hear insights from the experts and gain tangible strategies for implementing change. Join bankers nationwide each year for this important event.
This conference is designed for emerging banking leaders and members of the Virginia Bankers Association Emerging Bank Leaders (EBL) group. This conference will give Emerging Bank Leaders the opportunity to share ideas and network with peers from across the state. You do not have to be an EBL member to attend.