Bank marketing has undergone radical changes in the past several
decades and the financial services sales process has experienced
a similar transformation. Both have been influenced by one thing
more than any other—the customer’s behavior. Because the customer
is more knowledgeable, has more tools at their disposal and is in
greater control, marketing and sales must collaborate more
effectively than ever before if the bank expects to sustain long
term growth and profitability.
This two session program will provide the participants with Treasury Management product and service perspectives to aid in new business development and product delivery. We will review current industry trends, emerging products, and the quickly changing cast of competitors.
Grab your map and join us on a journey of learning and discovery on the Pathways to Connect & Protect 2021. Choose your destination (track) and hit the road (Zoom). At each pit stop (session) in your journey, you will connect with other travelers (attendees) and tour guides (industry experts) and uncover new ideas, trends and developments in banking. All roads lead to your final destination – an in-person (COVID rules permitting) block party at the Greater Richmond Convention Center in September. There will be food, music, business sessions and the opportunity to see your friends and colleagues in person from a safe physical distance.
Through the use of highly qualified instructors and a challenging
curriculum, the VBA School of Bank Management is designed to
provide a multi-dimensional educational experience in banking.
Upon completion of three one-week summer sessions and eight home
study problems, students will have developed a range of skills
that should both enhance current performance and qualify them as
candidates for advancement.
VBA and the American Bankers Association partnered to launch our first-ever virtual Diversity, Equity and Inclusion Summit for bankers on November 6, 2020, and held a second Summit on May 20, 2021. These events were an important part of continuing a meaningful dialogue on fostering positive change in the industry. The value-packed programs helped bankers cultivate a network of peers to share DEI leading practices and explore new opportunities and initiatives for their own institutions. The goal of these events was to equip bankers from all over the country with tools to mitigate systemic biases and foster greater inclusion for those disadvantaged by age, race, disability, sexual orientation, gender or other identity factors.
This conference is designed for emerging banking leaders and members of the Virginia Bankers Association Emerging Bank Leaders (EBL) group. This conference will give Emerging Bank Leaders the opportunity to share ideas and network with peers from across the state. You do not have to be an EBL member to attend.