2020 VBA Virtual Management Development Program

Internal Links

management development program

Classroom/Instructor Norms

MDP Session Norms


Zoom & Session Links

  • Technology Test Session
  • Orientation Link
  • Session 1 Link
  • Session 2 Part 1 Link
  • Session 2 Part 2 Link
  • Session 3 Part 1 Link
  • Session 3 Part 2 Link
  • Session 4 Link
  • Session 5 Part 1 Link
  • Session 5 Part 2 Link

Zoom Links with Meeting IDs and Passcodes

  • Session 1 Office Hours Link
  • Session 2 Office Hours Link
  • Session 3 Office Hours Link
  • Session 4 Office Hours Link

Zoom Virtual Office Hours Links with IDs and Passcodes

  • Zoom Virtual Networking Hour with Alumni Link

Zoom Networking Hour with Alumni Link with ID and Passcode

Zoom Instructions

Click the Zoom Instructional Guide to find helpful hints on using this platform.

Zoom has enhanced their security features in recent months.  Learn more here.

Participant/Instructor/Panelist/Staff Profiles

Profile Website

Panelists’ and Guest Presenter Bios

Cody Florence Bio
Taylor Harrell Bio
Taylor Harrell Video Bio
Pat Lewis
Pat Lewis Video Bio
Tom Rasey
Tom Rasey Video Bio
Sherri Sackett

Instructor Contact Information

Michelle Crook, SVP & CFO

Bank of Botetourt

Phone: 540-580-3927 


Andy Davies, President & CEO

The Marathon Organization, Inc.


Phone: 757-434-2710

Kathy Greenier, Practice Manager


Phone: 860-392-9141 


Vicki Kraai, CEO

VK Solutions

Phone: 402-984-9297


Bruce Whitehurst, President & CEO

Virginia Bankers Association

Phone: (804) 241-3223


Hunter Young, Founder & President

HIFI Agency

Phone: 919-210-4501


Pre-Work and Post-Work Information

You will be assigned pre-work and post-work for each session of the VBA Management Development Program.  All assignments will be turned into Gail Queen on the due date unless you have been asked to something differently from your instructor and/or Andy and Courtney.  Please read through all pre-work and post-work assignments outlined under each session header.  Some of the assignments will require you to meet with various colleagues in your bank.  Please make sure you plan ahead and schedule these meetings in coordination with your coworkers who are in the program with you (if applicable) so you can have your assignments complete on time.  This is especially important for your final meeting with your CEO/senior leader.  If you have a circumstance that will prevent you from completing an assignment on time, please email Gail Queen in advance to let her know.


Facilitators:  Andy Davies | Courtney Fleming/Bruce Whitehurst

September 3, 2020 – 10:00am to 11:00am

In this opening session, Andy Davies and Courtney Fleming will explain the learning outcomes for the Management Development Program, walk you through the format for a virtual experience, and review the pre and post-work schedule and assignments.  Bruce Whitehurst, VBA President & CEO, will also join us for a discussion about the banking industry.  This session will set the stage for what is to come in the months ahead. The only pre-work you will have for this class is to complete your participant profile form.

MDP Progression Chart

Materials & information

Questions Template

Virginia Banking Magazine

MDP Progression Chart

If you have any questions about Bruce Whitehurst’s presentation, he can be reached at (804) 241-3223 .

Session 1:  Introduction to Banking

Instructors:  Bruce Whitehurst | Michelle Crook | Andy Davies

September 17, 2020 – 8:00am to 3:00pm

Part One:  Bruce Whitehurst will discuss the banking industry today and the VBA’s role in advocating on its behalf. 

Part Two:  Part Two of Session One will have a dual focus.  First, an overview of key components of the balance sheet and income state, Core Values and Vision Statement as the foundation of a bank’s strategy, and the CAMELS Rating System and Risk Management.  Second, “ALCO in 90 minutes”, a road map of the components of a basic Asset Liability Management Process.


Due Date:  September 17


Due Date:  September 25


Bruce Whitehurst: VBA Overview Slides

Bruce Whitehurst:  VBA Find Your Place Flyer

Michelle Crook: ALCO in an hour/Accounting in 30 Minutes Slides

Michelle Crook: MDP Worksheet

Michelle Crook: My Bank UBPR 2020

Michelle Crook: Financials for MDP Bank

Michelle Crook: Bank A UBPR 2020

Michelle Crook: Bank B UBPR 2020

Andy Davies: Handout

Andy Davies:  PowerPoint Presentation


Evaluation – Bruce Whitehurst

Evaluation – Andy Davies

Evaluation – Michelle Crook

Session 2:  Leadership & Management

Instructor:  Kathy Greenier

October 14, 2020 | Part 1 – 8:45am to 11:15am

Never has effective management been more important, yet never has it been more challenging as we lead from behind computers on virtual platforms with priorities and goals shifting daily.  This is a time for a calm, disciplined approach, and being aware of how your mindset and behaviors are impacting your effectiveness as a manager.  This workshop builds on the Introduction to Insights® workshop, ensuring participants utilize Insights® as more than just words on a page.  Participants will focus more deeply on the management preferences section of their Insights® profile, and collaboratively address solutions for ensuring purposeful action and maintaining employee motivation and commitment.


There are five pre-work steps you will need to complete before the October 14, 2020 virtual session.

Session Pre-Work Step 1 Due Date:  By October 8, 2020

Session Pre-Work Step 2 Due Date:  By October 8, 2020

Session Pre-Work Step 3 Due Date:  By October 8, 2020

Session Pre-Work Step 4 Due Date:  By October 13, 2020

Session Pre-Work Step 5 Due Date:  By October 13, 2020



Due Date:  October 22, 2020  (Please submit to gqueen@vabanker.org)

Leadership and Management Post-Work updated


Session 2 Workbook

Session 2 Workbook Page 3 (Chart)

Intro to Insights

Evaluation Part 1

Evaluation for Session 2 Part 1- Kathy Greenier

October 21, 2020 | Part 2 | Workshop – 10:00am to 11:00am

The workshop builds on the Introduction to Insights® workshop, ensuring participants utilize Insights® as more than just words on a page.  Participants will focus more deeply on the management preferences section of their Insights® profile, and collaboratively address solutions for ensuring purposeful action and maintaining employee motivation and commitment.  There is no pre-work or post-work for this workshop.


Insights and Management

Evaluation Part 2

Evaluation for Session 2 Part 2 – Kathy Greenier

Session 3:  Banking Lines of Business and Bank Management

Instructor:  Vicki Kraai

November 17-18, 2020 – 8:45am to 12:15pm

Session Three is designed to provide you with some insight into leading and managing a bank – from the seat of a President/CEO focusing on the broad spectrum of the key fundamental areas of asset/liability management, lending portfolio management, and managing the customer experience.  This session will be very interactive and will incorporate small group activities, case studies and round-table discussion.  Below are some of the focus areas of section of the session.


• Explore the bank’s balance sheet in

relation to rate sensitivity

• Discuss key profitability ratios

• Role of the investment portfolio

• Examine liquidity and funding sources –

managing a bank’s cash position


• Review the different loan types

• Understand the impact the lending area

has on bank earnings

• Understand the factors involved in a

credit decision

• Review the components of managing a

loan portfolio


• Current economic landscape

• History of regulations vs. customer


• Professional maturity

• Ordinary vs. extraordinary experiences

• Investing in our people portfolio


Due Date:  November 12

Banking Lines of Business Management Pre-Work


Due Date:  November 30 (Updated)

Banking Lines and Business Management Post-Work

Session Three Materials

Session 3 Outline (Updated 11/16) This should be printed out

Sample Credit Bureau Report

FDIC Stats for Virginia

Customer Expectation Handout

Lending Case Study

Shop Experience Results

Left/Right Brain Dominance Test

Asset Liability Management - Rates are Moving (from the PowerPoint presentation on day 2)


Evaluation – Vicki Kraai

Session 4:  The Modern Bank Marketing Department Brand, Digital, Data, and Experience 

Instructor:  Hunter Young

December 15, 2020 – 8:45am to 2:15pm

For the decades, bank marketing was limited to quarterly campaigns and arranging the next customer appreciation day at the local branch.  But progressive banks are changing how marketing becomes a center force for changing your customers’ experience, the financial products you offer, technology decisions you make, and the channels through which you serve your clients’ needs.  This session will take you through four key tenets of a modern bank marketing department brand communication, digital communication, digital marketing, data analytics, and experiential product and service development.


Due Date:  December 1

The Modern Bank Marketing Department Brand, Digital, Data, and Experience Pre-Work 


Due Date:  December 23

Session 4 Post Work - Customer Experience

Session Four Materials

Session Four PowerPoint Presentation

Main Exercise: Study Resource - Brand Archetypes

Main Exercise: Brand and Product Overview


Evaluation – Hunter Young

Session 5:  Introduction to Strategic Planning Dealing with Change in the Workplace and Staying Abreast of Issues Affecting Your Bank and the Banking Industry

Instructor:  Andy Davies

Part One: January 12, 2021 – 1:00pm to 4:30pm

Part Two: January 13, 2021 – 8:30am to 3:00pm

Part One:  Participants will gain an understanding of why strategic planning is important to regulators, management and the bank’s board of directors.  Participants will work together with two facilitators to create a sample table of contents of a community bank three year plan to demonstrate the process and the importance of having a plan to steer the bank forward.

Part Two:  Participants will interact with a panel of senior bank executives and discuss how to deal with change in the workplace.  Panelists will offer guidance on dealing with change and examples of challenges panelists have met in their careers.


Due Date: January 8, 2021

Session 5 Pre-Work



Session Five Post-Work

Key Goal Planning Blank Form Fillable Word Document

Session Five Materials

January 12 Agenda

Session 5 PowerPoint Presentation - Tom Rasey and Andy Davies

January 13 Agenda

Matt Bruning Bio

Cody Florence PowerPoint-Building Relationships

Nathalia Artus PowerPoint-Bankers & Community Reinvestment Act....  Added 1-13-21

Cody Florence Career Highlights

Nathalia Artus Resume

Session Five Post-Work Memo


Evaluation – Andy Davies | Tom Rasey | Cody Florence | Nathalia Artus | Panelists

Full Management Development Program Evaluation

Evaluation – MDP Sessions One through Five

Office Hours

We also mentioned during Orientation the availability of Office Hours each month.  This is your opportunity to ask specific questions about the material covered in your sessions, get help with your pre-work or post-work or ask questions of Andy in his role as your program mentor and advisor.  Gail and Courtney will also be available to answer questions about program logistics.  You will be required to sign up for the office hours and we will ask you to list any specific questions you have so we are prepared.

September 21 at 3:00 – Click here to sign up.
October 28 at 3:00 – Click here to sign up.
November 19 at 3:00 – Click here to sign up.
December 17 at 3:00 – Click here to sign up.

Zoom Virtual Office Hours Links

  • Session 1
  • Session 2
  • Session 3
  • Session 4

Zoom Virtual Office Hours Links with IDs and Passcodes

Networking Hour


We will host a Networking Hour on October 13 from 4:00pm-5:00pm.  This will be an informal time for you to network with each other “outside of class” and have some fun.  We have recruited some MDP alumni to help facilitate this session and they are excited to meet you all!  Please click here to register for the session and we will send a separate Zoom link to those who are interested.  Please not this completely optional, but we would love to have you all participate.

Zoom Virtual Networking Hour with Alumni Link

Zoom Networking Hour with Alumni Link with ID and Passcode

Photo of the Month Contest


Orientation Photo Prompt

Session 1

Session One Photo Prompt

Session 2

Session Two Photo Prompt

Session 3

Session Three Photo Prompt

Session 4

Session Four Photo Prompt

Session 5

Session Five Photo Prompt


Date:  January 13, 2021 | 4:00pm to 5:00pm

If there is someone from your bank that you would like to receive an invitation, please email Gail Queen no later than December 21, 2020.

Additional Resources/Articles 

Michelle Crook Three-Part Series on Bank Financial Management

Bank Financial Management Webinar Part One: How To Tell the Story Your Bank’s Financials are Telling | Slides

Bank Financial Management Webinar Part Two: How to Read the Story of Fed Policy, Economic Climate and Politics | Slides

Bank Financial Management Webinar Part Three: How to Learn the Story of Your Bank…With Readings Not Typically on Your Nightstand | Slides

General Glossary of Investment Terms – Investopedia

andy davies:  recent news articles & information

Looking Ahead to Session 5

"Good Question to Ask" - A Reckoning Looms for Commercial Real Estate - and Its Lenders THIS CAN HELP YOU WITH YOUR SESSION 5 PRE-WORK

"Good Question to Ask" - Assets at Small Banks Swell With U.S. Stimulus Efforts THIS CAN HELP YOU WITH YOUR SESSION 5 PRE-WORK

FED Has New Reason for Optimism

A K-Shaped Recovery

CEOs' Advice to the Biden Administration

Working in 2020 Meant Often Painful Change

Andy Davies:  previous News articles & information

The November Jobs Report Has No Silver Lining. Americans Need Help Now

Listen to the People You Disagree with the Most

Pressures Rise to Diversity Boards

Defining Current Generations

Jobs Report Shows "Creative Destruction" Has Begun

Starbucks Names Board Chairwoman

Treasure-Hunting Former DC Journalist Nabs Eccentric's $1 Million Chest

People Are Living Longer, But...

One Smile to Go: Color of the Year

Janet Yellen Nominated to be New Treasury Secretary

Wall Street Wonders How Bad It Has to Get

Economy Still Picking Up Despite Virus Surge

Business Activity in Europe vs US

Wall Street Bets it All on a Vaccine

Women Make Strides as Fortune 500 CEOs

Nasdaq's Ultimatum

Banks Tightened Standards, Reduced Lending in Q3

3 Key Good Takeaways from Session 3

Defining Current Generations

Growing Human Capital

Who Needs a Four-Year Degree?

Tips for Keeping Safe When Staying in a Hotel

A Philosophy of Banking  This relates to your pre-work for Session 5

Raise Your Hand

Crisis Changes How People Give to Others

The Battle to Keep Black Banks Alive

Creative Ways to Treat Worker Burnout

Election Analysis

If I Could Redo College

The New Rules for Networking

Smart, Curious Work Ethic

Economic Innovation Group

Strategic Growth Alternatives

The Daughter of a Slave, She Built a Bank | A New CEO Faces a Clorox Wipes Challenge

Regulatory Actions Affecting Banks Memo & Regulatory Enforcement Actions/Regulatory Speech

Economic News Via Axios Markets

Recession Recovery Shapes

Recovery Trajectory Declaration

Recommendation Axios

How the US Powered Through Q3

Covid Economy Carves Deep Divide Between Haves and Have-nots

Merger of Equals: The Fauquier Banks & Virginia National Bank

Marc Bogan Communication

VNB Merger Investor Deck

NY Fed Weekly Economic Index

Career Reinvention

Top Tweets

How the Pandemic Will Change in Winter

How Managers Can Rally the Troops

America's True Unemployment Rate

Pandemic Hiring Surges Change the 'Indeed' Job Postings for Select Industries