VBA Event Promo Toolkit

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Part of VBA’s longstanding mission to support the success of banks and bankers across the industry includes delivering unmatched training and events. As an active VBA member, we’re asking for your help in promoting VBA events to your peers. Help spread the word and join our marketing campaign using the turkey resources below!

2021 Pathways to Connect & Protect | April – September

Step 1: Share information about the event on social media!

Click on the images below to download and share to LinkedIn or Facebook.

Simply copy, paste and customize the post below for use on LinkedIn or Facebook! Be sure to tag the Virginia Bankers Association on Facebook and LinkedIn!

Join me beginning in April at VBA’s Pathways to Connect & Protect, where you’ll uncover new ideas, trends and developments in banking. Pathways brings in dynamic speakers with a focus on specific, actionable takeaways so you can return to your institution with new strategies and perspectives.

You can expect monthly, virtual sessions from May to August, with an in-person block party at the Greater Richmond Convention Center in September to culminate this experience. In total, you will have the capability to join 32 sessions from your office or home before the in-person block party, which offers another six sessions.

Learn more and register for this event here: www.vabankers.org/pathways. @VirginiaBankersAssociation #vabankers

Step 2: Send an email to bankers in your professional network!

Simply copy, paste and customize the email template below!

Dear <ADD FIRST NAME>,

Join me beginning in April at VBA’s Pathways to Connect & Protect, where you’ll uncover new ideas, trends and developments in banking. This event begins on April 22 with a virtual kickoff event via Zoom. You can expect monthly, virtual sessions from May to August, with an in-person block party at the Greater Richmond Convention Center September 9-10 to culminate this experience.

I know, like me, you are going to be most interested in the four monthly sessions for <FUNCTIONAL AREA> professionals, and there is a track on the agenda specifically designed for us. However, the registration fee of $525 not only gets you access to those four sessions, the virtual kickoff event and the in-person block party, but also to 28 other sessions across seven other banking functions, with applicability to your position.

In total, you will have the capability to join 32 sessions from your office or home before the in-person block party, which offers another six sessions.

Pathways brings in dynamic speakers with a focus on specific, actionable takeaways so you can return to your institution with new strategies and perspectives. Through the participant guidebook included with the experience, you will think through your bank’s strategic priorities to hone in on solutions to the key issues you and your bank are working through, as well as receive information on new programs, developments, and products to explore. You will set goals and receive information on how to accomplish those goals throughout your journey. 

The Pathways experience is also a chance to learn from and network with your peers from across the state – I know I have missed this interaction with my colleagues at different banks, like you, and I am looking forward to the opportunities Pathways will provide for us to connect, both virtually and in-person.

I have identified a number of the monthly sessions that I think you will be interested in:

<PICK FROM LIST BELOW>

A full list of the monthly session dates and topics, as well as registration information, can be found at:

https://www.vabankers.org/conferenceseminarschool/2021-pathways-connect-protect

This experience will enable you to develop valuable contacts and gain knowledge in numerous areas of banking, in addition to your focus area, which makes your attendance at Pathways to Connect & Protect a wise investment, and one which will yield dividends for <NAME OF BANK>.

I hope you will join me at VBA’s Pathways to Connect & Protect!

Sincerely,

<YOUR NAME HERE>

 

MONTHLY SESSIONS (VIRTUAL, BY FUNCTION AREA):

CLICK HERE TO VIEW THE UPDATED LIST. 

2021 ABA/VBA DEI Summit | May 20

Part of our longstanding mission to support the success of banks and bankers across the country includes delivering unmatched training and events. We’re delivering on that mission by bringing you the ABA/VBA Diversity, Equity and Inclusion Summit on May 20, 2021.

As a key stakeholder, we’re asking for your help in promoting the event to your peers. Spread the word and join our marketing campaign with these simple steps:

step 1: Send an email to bankers in your professional network!

[Please feel free to customize this communication to make it more personal.]

Dear [First Name],

Now more than ever, the banking industry must lead the charge in fostering an inclusive environment. As more banks make a public commitment to DEI initiatives, you should be prepared to follow through on this new industry standard.

That’s why I ask you join me at the ABA/VBA Diversity, Equity and Inclusion Summit, where you’ll get the tangible tools you need to become an agent of change at your bank. During this half-day summit, for only $195—you can expect general sessions with top DEI experts, and time spent on the key topics banks need to navigate the future, including:

  • Why DEI is important, the three levels of diversity and the four ways to get there
  • How the CEO and HR department can work together to create a culture of inclusivity and buy-in at all levels
  • Six, dynamic Strategy Sessions to choose from—awareness, internal conversations, culture, organizing efforts, hiring practices and external communications

You’ll choose two Strategy Sessions to attend live, giving you the ability to focus on your priorities, and engage in Q&A with speakers. You can even access the remaining, recorded Strategy Sessions later so you won’t miss a thing. Then, put those strategies to work by building a DEI Playbook for your bank that is different, earnest and intentional.

It’s an important time for our nation and our industry. Take the next step in your DEI journey and register today at https://bit.ly/3d8gyTc.

Step 2: Add promotional text to your email signature!

1. Become an agent of change for your bank, and for your community. Register for the ABA/VBA DEI Summit.
2. Get the practical and tangible strategies you need to make a difference. Register for the ABA/VBA DEI Summit.
3. You’ve moved beyond your checklist. Now, build your DEI Playbook. Register for the ABA/VBA DEI Summit.
4. Are you building DEI into your bank’s DNA? Register for the ABA/VBA DEI Summit.

Step 3: Share information about the DEI Summit on social media!

The ABA/VBA Diversity, Equity and Inclusion Summit Social Media Toolkit offers images and curated posts about the event that you can use within your own social media channels. Click here to start sharing on LinkedIn and Twitter.

Step 4:  Download a custom Zoom background to use during meetings!

Click to download Zoom background 1.

Click to download Zoom background 2.

Click to download Zoom background 3. 

2021 CFO & Lending and Credit Conference | August 23-25

Resources for this event will be available soon!

2021 Compliance School | September 27-30

Resources for this event will be available soon!

2021 Leadership Conference | October 21-22

Resources for this event will be available soon!