VBA Annual Convention
The Cavalier/Marriott Virginia Beach Oceanfront

Conference/Seminar/School Monica McDearmon Chandler Owdom Amy Binns

To be held on June 19-22, the 2022 Annual Convention will take place at the Marriott Resort Virginia Beach Oceanfront and The Historic Cavalier Resort & Beach Club. This year’s Convention will combine a great lineup of speakers on timely topics and networking with bankers and industry providers. 

Register Now!

About Our Keynote Speakers

Chairman’s remarks & Convention emcee

Leton Harding
President & CEO
Powell Valley National Bank
2021-2022 VBA Chairman

the fed’s battle to achieve a soft-landing in 2022 – what are the chances?

Dr. Ed Seifried
Professor Emeritus of Economics and Business, Lafayette College
Executive Consultant, Sheshunoff CEO Affiliation Programs
Chief Economist, SB Value Partners

We are into the third year of the Covid Pandemic, and it is now clear the fiscal and monetary stimuli applied to defeat the economic downturn caused by the virus was way too strong.  In late 2021, the Fed announced a major policy pivot away from fighting the high unemployment caused by the Covid recession to combating the highest inflation this nation has experienced in decades. In addition, the current Russian invasion of Ukraine has caused additional inflationary pressures to erupt in the energy and commodity sectors, with certain commodities reaching historic record highs.  The most important issue at this moment is how the Federal Reserve will respond to the current inflationary spiral. Can the Fed combat current inflation without weakening the economy so much as to cause another recession, the so-called soft landing?  Dr Ed will discuss all the monetary policy weapons that the Fed will deploy to fight this inflation monster.  Higher policy rates and changes in the Fed’s balance sheet will work to slow inflation but will also create new forces that may impact the economy in unforeseen ways. 

Future Trends

Mark Zinder
Futurist and Leading Trend Forecaster, Mark Zinder and Associates 

The Zeitgeist of Banking
Lies, damned lies, trends, fads and how to tell the difference

Jimmy Sawyers
Chairman & Co-Founder, Sawyers & Jacobs LLC

Infinite opportunities and threats. Finite resources. This is the state of banking today. Knowing the trends and deciding which to pursue can make or break your organization for years to come.  Determining which opportunities to seize and which to forgo is the foundation of strategy and can set your bank on a path to success or failure. Picking one’s battles has never been more important, especially in the areas of technology and cybersecurity. Learn which technological innovations are worth your time and attention and which are simply fads driven by hyperbole as Jimmy takes you on a journey through the latest tech trends with a humorous yet no-nonsense look at the business issues that impact us most. Gain strategic insight and valuable takeaways from one of the most informed and independent voices in the industry as your organization prepares for an exciting yet uncertain future.

Political update

Margaret Talev
Managing Editor, Axios and CNN Analyst

Balance Sheet Strategies & Considerations Utilizing the Capital & Merger Markets

Avi J. Barak
Managing Director, Investment Banking/Financial Services Group
Piper Sandler & Co.

Scott Hildenbrand
Managing Director, Chief Balance Sheet Strategist,
Head of Piper Sandler Financial Strategies
Piper Sandler & Co.

Avi and Scott will explore opportunities within the capital and merger markets on current and future bank balance sheets. Given the dynamic operating and interest rate environment, along with unrelenting competitive pressures, Scott and Avi will explore ways that your bank can identify existing and potential pressure points and evaluate strategies to combat them.

Core Technology Market Update

David Saylor
Founder & President
Genesys Technology Group, LLC

As community bankers, we have spent the last two decades reacting to market conditions that dictated the need for cost compression, vendor consolidation, and outsourcing.  The pandemic and market disruptors are re-shaping the bank technology landscape at break-neck speeds. In this session, David Saylor (Founder of Genesys Technology Group) will provide an update on the core vendor market while taking a closer look at the disruptors that are forcing community banks to rethink decades of strategic moves.

Past ABA Chairs Panel

Betsy Duke
Former Member, Federal Reserve Board of Governors
Past American Bankers Association and Virginia Bankers Association Chair

Jim Edwards
CEO, United Bank | Griffin, GA
Past American Bankers Association Chair

Jeff Szyperski
Chairman, President and CEO, Chesapeake Bank
Past American Bankers Association and Virginia Bankers Association Chair

Bruce Whitehurst
President & CEO, Virginia Bankers Association

These three past American Bankers Association chairs were also chairs of their respective state bankers association, with Betsy Duke leading the VBA from 1999-2000, Jeff Szyperski as the VBA chair from 2012-2013 and Jim Edwards as the past chair of the Georgia Bankers Association in 2013.  Panelists will offer their perspectives on top banking industry challenges and opportunities.

Agenda (All Events Listed to be Held at the Marriott)

Please see the Keynote Speakers section above for full descriptions of all the business session presentations. 

Sunday, June 19th

3:00-6:00 p.m.
Registration & Refreshments – Seaside Registration/Big Band Pre-Function
Featuring Music by Andrew Alli & Josh Small

6:00-7:00 p.m.
Welcome Reception – Island Lawn, West Lawn and Ocean Lawn
Sponsored by Investors Title

Monday, June 20th

7:00-7:45 a.m.
Group Fitness Class – Island Lawn 
(see below for more information)

7:30-8:00 a.m.
Breakfast and Registration – Seaside Registration/Big Band Pre-Function

8:00 a.m.-12:15 p.m.
Business Session – Seaside Ballroom
Monday Business Session Sponsored by Genesys Technology Group, LLC

Welcome - Leton Harding, 2021-2022 VBA Chairman
Core Technology Market Update – David Saylor
Session sponsored by Genesys Technology Group, LLC
Past ABA Chairs Panel – Featuring Betsy Duke, Jim Edwards, Jeff Szyperski and Moderated by Bruce Whitehurst
VBA Elections & Installation of Officers – Leton Harding
The Fed’s Battle to Achieve a Soft-Landing in 2022 – What Are the Chances? Dr. Ed Seifried
Political Update – Margaret Talev

12:30-2:30 p.m.
Guest Program – Goodman Room
Adriana Trigiani Writer Workshop (see below for more information)

6:30-9:15 p.m.
Reception and Dinner – Seaside Event Terrace and Ballroom
An Evening with the Birthplace of Country Music, featuring 49 Winchester (see below for more information)
Sponsored by VBA Benefits Corporation, SageView, VOYA and MarshMcLennan Agency

Tuesday, June 21st

7:30-8:00 a.m.
Breakfast and Registration - Seaside Registration/Big Band Pre-Function

8:00-11:45 a.m.
Business Session – Seaside Ballroom
Tuesday Business Session Sponsored by Piper Sandler & Co.

Welcome - Bruce Whitehurst
Balance Sheet Strategies & Considerations Utilizing the Capital & Merger Markets – Avi J. Barak & Scott Hildenbrand
Session sponsored by Piper Sandler & Co.
President’s Report, VBA BankPAC Report & VBA Education Foundation Report – Bruce Whitehurst, Maria Tedesco and Scott Harvard
Chairman’s Remarks – Leton Harding
The Zeitgeist of Banking - Lies, Damned Lies, Trends, Fads and How to Tell the DifferenceJimmy Sawyers
Future Trends – Mark Zinder

6:00-7:00 p.m.
Farewell Reception – Beach Club Grill and Island Lawn
Sponsored by Bankers Insurance

Wednesday, June 22nd


Group fitness class

Monday, June 20th from 7:00-7:45 a.m.

Please join VBA President & CEO Bruce Whitehurst’s wife, Genise Whitehurst, for a group fitness class on the Island Lawn (weather permitting)! Registration is free for the 45-minute class. Group fitness classes are ideal for those looking to break a sweat, burn some calories and have a great time with other attendees! Genise is an ACE-certified personal trainer and group fitness instructor who teaches classes in Richmond. Ages 16 and up please. Those under 18 must have an adult sign a waiver at the beginning of the class. This is a private class reserved for Convention attendees only. The class will be a full body workout. Please bring a towel and water with you to the class. Please register in advance for this FREE fitness class, no later than June 10, when you complete your online Convention registration.

Guest Program: An Afternoon with Adriana Trigiani, New York Times Bestselling Author

Monday, June 20th from 12:30-2:30 p.m.

Join us immediately following Monday’s Business Session for lunch with Adriana Trigiani, New York Times bestselling author of 20 books in fiction and nonfiction.  You may know her best from her Big Stone Gap series, based on the Southwest Virginia town, and now a major motion picture starring Ashley Judd, Patrick Wilson, Whoopi Goldberg, John Benjamin Hickey, Jane Krakowski, Anthony LaPaglia, and Jenna Elfman. Trigiani’s other books include The Shoemaker’s Wife, the Valentine trilogy and Lucia, Lucia.  Trigiani will join us to talk about her latest novel, The Good Left Undone, set to be published in April 2022, and her work with The Origin Project.  All registrants will have the opportunity to meet and interact with Trigiani and will receive a FREE copy of The Good Left Undone.

Click here to hear Adriana reading from chapter two of The Good Left Undone.

Please register in advance for this year’s Guest Program, no later than June 10. The fee will be $95 per person and must be paid directly to the VBA at the time of your Convention registration. Please contact Gail Queen with any changes in plans. To receive a refund, attendees must cancel before June 10.

Monday reception & Dinner:
An evening with the birthplace of country music, featuring 49 Winchester

Monday, June 20th from 6:30-9:00 p.m.

The Birthplace of Country Music is a nonprofit organization that seeks to perpetuate, promote, and celebrate Bristol’s rich musical heritage; to educate and engage audiences worldwide regarding the history, impact and legacy of the 1927 Bristol Sessions from which we derive their name; and to create recognition, opportunities, and economic benefit for their local and regional communities. BCM accomplishes this mission through its three primary branches (Museum, Festival, and Radio), special projects and events, and a multitude of community and educational outreach programs.

During our Monday evening dinner, we are excited to feature 49 Winchester. With its latest album, “Fortune Favors The Bold,” Russell County, Virginia-based 49 Winchester has a unique brand of tear-in-your-beer alt-country, sticky barroom floor rock-n-roll, and high-octane Appalachian folk. Formed eight years ago on Winchester Street in the small mountain town of Castlewood, Virginia, the band started as a rag tag bunch of neighborhood teenagers who just wanted to get together for the sake of playing together. 

Click here to listen to one of their songs, Annabel.

Registration Information

VBA Member Registration* Now-May 21 May 22-June 4 June 5 and After
VBA Member $895 per person $995 per person $1,095 per person
Spouse/Guest $425 per person $495 per person $565 per person
Non-Member Registration* Now-May 21 May 22-June 4 June 5 and After
Non-Member $1,200 per person $1,200 per person $1,200 per person
Spouse/Guest $600 per person $600 per person $600 per person

*Registration fees include admission to all VBA business sessions and events. Please contact Gail Queen with registration questions. 

Register Now!

Register before may 22nd for a chance to win a two-night stay at the marriott virginia beach oceanfront!

Bankers** who register before May 22nd will be entered to win a raffle for a certificate for a two-night stay at the Marriott Virginia Beach Oceanfront. The certificate also comes with two $10.00 coupons to use for either breakfast, lunch or dinner in the Tulu restaurant at the Marriott. 

**VBA member bankers only. This certificate cannot be used during the VBA Annual Convention. Certificate is for a two-night stay October 1st- December 30th, 2022.

VBA retired banking executives registration

Members of the VBA’s Retired Banking Executives can register at a discounted rate. Please e-mail Monica McDearmon for eligibility and more information. 


All cancellations will be charged a $75 administrative fee. Cancellations received less than 72 business hours before the program will be charged a $125 administrative fee. Substitutions are allowed prior to the beginning of Convention.

VBA Event policies

By registering for this event, you are agreeing to the VBA Event Policies.

Special Needs & americans with disabilities notice

Please share any specific needs that should be considered as we plan for the convention (i.e. hearing impaired, sight impaired, etc).  Please contact Monica McDearmon with any details.

Hotel Information

Marriott Virginia Beach Oceanfront The Cavalier Virginia Beach

4201 Atlantic Avenue
Virginia Beach, Virginia 23451

4200 Atlantic Avenue
Virginia Beach, Virginia 23451

Marriott Resort Virginia Beach Oceanfront is located just off the north end of the famous Virginia Beach boardwalk and is a part of The Cavalier Resort, with The Historic Cavalier Hotel and its famed Tarnished Truth Distillery and SeaHill Spa just across the street. Enjoy exceptional amenities including adjacent indoor/outdoor swimming pools, a large 24-hour fitness center and spacious landscaped grounds with bocce ball, fire pits and terraces. Relax in the modern luxury of the hotel’s guest rooms and suites, all with sweeping ocean views. Treat yourself to the rooftop wok station and sushi bar at Orion’s Roof, or enjoy the salty sea air and scratch cooking with a priority on healthy, mindful eating at Tulu Seaside Bar & Grill. 

Born of the Big Band era, host to ten Presidents, and a Virginia Beach icon, The Cavalier is steeped in stories — and has now been re-imagined for generations to come. Set atop of one of Virginia Beach’s highest hills overlooking the Atlantic, The Cavalier is among the country’s most notable historic hotels, and still brims with the elegance and hospitality of a bygone era. Following an extensive renovation a top-to-bottom multi-year restoration, the soul of its origins remain — now accented by plenty of luxurious surprises aimed at today’s savvy traveler. This historic gem features 85 well-curated, opulent guest rooms, a luxurious spa and signature bourbon distillery onsite, three restaurants, an resort-style pool, a Beach Club, and access to a secluded beach.

Explore Restaurant options in Virginia Beach here!

Reserving your room – The marriott and the cavalier*
(see below for an additional hotel option)

Our block at The Marriott is now sold out. There are a limited number of rooms available at the regular hotel rate at the Marriott for Sunday-Tuesday nights. To make a reservation at the Marriott, outside of the VBA room block, please click hereAll VBA Convention activities will take place at the Marriott.

The Cavalier block is now sold out for Sunday-Tuesday nights, June 19-21st. There are very limited rooms available at the Cavalier for Sunday-Tuesday nights outside of the block. To make a reservation at the Cavalier for these nights, please click here. Please contact Monica McDearmon if you are interested in reserving a room in the VBA block for Saturday, June 18th by Friday, May 27th.

*The Convention takes place during peak season in Virginia Beach, and the properties are projected to sell out that weekend as a result.

Both hotels are pet free facilities. For both hotels, check in is at 4 pm and check out is at 11am; a fee will be charged for guests not checked out by 1 pm. There is no cancellation penalty if you cancel at least 72 hours out. All reservations must be accompanied by a first night’s deposit plus state and local taxes (15.5% plus $2.00 per room per night occupancy tax).

reserving your room – holiday inn & Suites – North Beach

Holiday Inn & Suites – North Beach
3900 Atlantic Avenue
Virginia Beach, VA 23451

We have secured a block of rooms at the newly renovated, oceanfront Holiday Inn & Suites – North Beach for a rate of $299 per night plus taxes. The Holiday Inn is a block from The Marriott (a five minute walk). Reservations must be made by May 20th to receive the group rate. 

To make reservations, please call 1-866-456-3446 and use the code “VBA” to receive the special group rate or click here to make your reservation online. 

Check in is at 4 pm and check out is at 11am. There is no cancellation penalty if you cancel at least 72 hours out. All reservations must be accompanied by a first night’s deposit plus state and local taxes (15.5% plus $2.00 per room per night occupancy tax).

Sponsorship Opportunities

Interested in sponsoring the 2022 VBA Annual Convention? Contact Amy Binns for more information. You can also review available options here