Reject the Hustle: How Saying No Makes Space for HECK YES
Allyson Twiggs | The Twiggs Group

In this impactful presentation, Allyson Twiggs explores the pressing issue of toxic hustle culture and its impact on our well-being. Through her own experiences and expertise, she highlights the importance of practicing self-care and setting boundaries in the pursuit of a fulfilling life. Allyson shares practical insights on how saying “no” can be a transformative tool in reclaiming balance and making room for an enthusiastic “heck yes” to the things that truly matter.

Welcome Reception

The Voice of the Brand: Why Women are Key to Building Trust
Amber Farley | FMS

In a world where trust is the true currency of banking, brand is everything — and women are uniquely positioned to shape it. Whether you’re leading a team, serving customers, or representing your bank in the community, you are the voice of the brand.

This session explores the powerful role women play in building brand trust — both for their institutions and for themselves. Drawing on real-life examples from bank rebrands and branding strategy work across the country, we’ll uncover how qualities often attributed to women — empathy, intuition, consistency, and authenticity — are not only leadership strengths but brand-building superpowers.

We’ll also explore how women can lift each other up — advocating for one another’s voices, celebrating each other’s strengths, and creating a culture of support that strengthens both personal and institutional brands. You’ll leave this session with a deeper understanding of:

• How women across all roles can embody and influence the brand every day
• Why your personal brand matters – and how to develop it with clarity and confidence
• The importance of championing one another to build trust, amplify impact, and lead with purpose
   

Whether you’re in marketing, management, operations, or lending, this session will help you see yourself as more than your title — you are a brand ambassador, a culture shaper, a trust builder, and a champion for others.

CLOSING KEYNOTE SESSION
Braving Change: Resilient through Disruption – Stay Steady in Uncertainty & Chaos
Velera Wilson | Positive Identity

Change is inevitable – how you navigate it is everything! In this keynote, Velera helps leaders rethink change so they can face it with courage and a growth mindset. Through practical anecdotes, personal stories, and real-world insights, you will walk away with tools to navigate uncertainty, stay focused during the “messy middle,” move forward with purpose – and help others do the same.

You will learn how to:

• Spot and address the Four Uncertainties of Change™ that can stall progress and drain productivity for any organization
• Reframe and leverage change as a catalyst for courageous leadership and growth
• Apply a four-step resilience method to stay sharp and steady under pressure – without sacrificing wellbeing
• Create a future-focused view that fuels energy and drive even in uncertainty