VBA Get Out the Vote (GOTV) Bank Campaign

Pod Matt Bruning Tristan Macdonald

Welcome – and congratulations! You have just taken the first step in beginning your bank’s GOTV campaign!

VBA created a GOTV Toolkit to encourage banker voter participation in the 2025 November General Election – and while the full toolkit is available here, we have also broken the campaign into three effortless steps (and you have already completed the first step).

Complete the last two steps below! 

How to Utilize

Your bank has the opportunity to mobilize your employees and increase voter turnout by participating in permissible nonpartisan GOTV activities. 

The materials below will help you create awareness and promote voter participation amongst your employees. 

Remember, every vote counts!

Posters & Digital Communications
If people can visualize themselves voting, they are more likely to vote. For example, flyers and internal communications can create a buzz around participating in the upcoming election. 

You can place VBA’s GOTV posters and flyers (available below) in high traffic areas (i.e.; the lobby, break rooms, elevators, or general areas) where employees gather to encourage them to register and vote.

Now let’s take the second step, and click here to open a pre-drafted email for your bank leadership to send to your employees. Please note, you are more than welcome to make any changes to the text – this is meant to serve as a template.

Then, for the third and final step, print out the VBA GOTV posters (see below) for your office space.

Poster 1: Three Opportunities to Vote

Poster 2: Virginia General Election Dates

And just like that, you are done!