2022-2023 Management Development Program

Post Walt Lyons Gail Queen

Now in it’s sixth year, the VBA Management Development Program (MDP) is a five-month, comprehensive training designed for employees who have developed a passion for banking, want to enhance their knowledge of the business of banking, and who are motivated to excel in their career and reach their full potential.

MDP sessions will provide information to make your employees better bankers, to ensure that they move beyond the transaction and truly understand the industry in which they work, to instill the notion that strategy and goals are imperative to drive the bank forward, and to empower them to present themselves as leaders as they move forward in their career.

The facilitators for this program are some of the very best from inside and outside the banking industry. We have chosen these professionals specifically because they understand the banking industry and they are experts in the development of outstanding bank employees.

We are very excited to bring this in-depth program to bankers either at the beginning of their career or those who are looking to further develop their skills in this great industry.

Program Testimonials from Alumni and Bank CEO’s

MDP not only helped prepare me for a role in management but also broadened my overall banking knowledge. The program did a great job in introducing the participants to a variety of topics with a host of experienced instructors who have a variety of backgrounds. This, along with the diverse group of participants, helped me to have a much broader view of community banking as a whole. The lessons learned and connections made have allowed me to have better conversations with my clients, fellow bankers, and other professionals as well as helped prepare me for the Virginia Bankers School of Bank Management.
Darian Fisher, Southern Bank and Trust Company, MDP Class of  2019

 

MDP has been a great vehicle to introduce F&M Bank’s up-and-coming bankers to a curriculum that broadens their knowledge of our industry.  The course is presented through a strategic lens that helps connect their respective experience to other operations of the bank.  Upon completion of the program, our MDP graduates develop a broader appreciation and understanding of our organization’s goals and strategy. 
Mark Hanna, President & CEO, F&M Bank

 

Participating in MDP provided me with a change in perspective regarding how the bank runs as a whole. Through this program, I gained an appreciation for the financial side of the bank, strengthened my leadership and management abilities, and received an introduction into strategic planning and execution. I am thankful that F&M Bank took the time to invest in my development and sharpen my banking acumen that will prepare me for future steps in my career.
Mary Pavlovskaya, F&M Bank, MDP Class of  2020

 

MDP helped me to understand more about myself, where I want my career to go, along with how important both mentorship and giving back to our community is. I think this is a great program to also make connections with other bankers and executives, as most of the teachers are top bankers from around the Commonwealth.
Chrissy Peele, TowneBank, MDP Class of  2021

 

Based on the great feedback we’ve received from prior attendees, Benchmark Community Bank is sending its fifth employee to MDP this year. Networking with others, learning about the different areas of the bank, more about themselves, and how to work better with others were the best takeaways I’ve heard.
Jay Stafford, President & CEO, Benchmark Community Bank

 

My MDP experience was a rewarding and eye opening experience! I learned to self-reflect and focus on my strengths as a leader/manager in the banking industry. I learned that everyday is an opportunity for growth! The program opened my eyes to the many diversified groups of people that make up a TEAM and in order to further succeed in my career I have to change my mindset from a “task minded” individual to a “relationship mindset” individual. I learned how important it is for me to be an “ambassador” in everything I do, whether it’s personal or business I am the “face” and “influence” to those I interact with on a daily basis. I discovered that I was not aware how very important asset/liability management is to the success of any business, especially banking. This topic helped me understand the figures contained within the banks “interim income statement” and how these figures impact the bank’s current and future success! This program has been a very important part of my career and it has helped me to listen, think, and then react on a daily basis. Last but not least I met an awesome group of people!
Anabelle Rodriquez-Thurston, Farmers Bank of Appomattox, MDP Class of 2018

 

My time in MDP was both rewarding and inspiring, to say the least.  I gained a renewed sense of self and realized the potential that I have combined with hard work, is exponential.  I saw in my peer group the importance of collaboration as well as being open to new ideas, new experiences, and new ways of thinking.  It’s nice to know that there are other professionals in the banking industry that want to succeed, but also want to see their teams and peers do well too.  Since completing this program I have shared much of the information and lessons taught to our team and I believe us to  better for it.  I was very fortunate that not too long after MDP ended I was promoted to Assistant Manager of our Commercial/Consumer Loan Department, and about 6 months later I was promoted to Manager.  I have this program to thank, most assuredly.
Ashley Sulick, Chesapeake Bank, MDP Class of  2021

 

We have sent employees to all five years of MDP and it has been a great investment for them personally as well as us corporately. The curriculum is well designed and delivered. The collaborative approach builds great statewide relationships.
Jeff Szyperski, Chairman, President & CEO, Chesapeake Bank

Session Information

Orientation | September 28, 2022 |  2:30PM - 4:30pm | Virtual (Zoom)

In this orientation session, we will explain the learning outcomes for MDP, walk participants through the program format, review the pre- and post-work schedule and assignments, and facilitate an exercise to promote relationship building and networking. Participants will also hear from VBA President & CEO Bruce Whitehurst on his leadership philosophy, followed by a discussion on bank regulation, bank competition and the history of the VBA. Participants will then hear from VBA EVP of Government and Member Relations Matt Bruning on industry advocacy and VBA VP of Communications and Strategy Chandler Owdom about the VBA Emerging Bank Leaders. This session will set the stage for what is to come in the months ahead.

Speakers:

  • Andy Davies, The Marathon Organization
  • Bruce Whitehurst, Virginia Bankers Association

SESSION 1 | October 11, 2022 | 9:00am - 4:30pm | VBA Training Center

Introduction to Banking & A+ Accounting and ALCO
The first session has a dual focus. First, an overview of the following topics: vision, core values, strategy, mission, peer group, deposit mix, loan mix, CAMELS rating system, risk management/risk oversight and basic concepts of effective leadership. Second, participants will gain an appreciation for accounting and apply the concepts learned to understanding their banks’ financial statements. Participants will explore ALCO topics and grasp how different economic scenarios drive ALCO decisions. Participants will walk away more confident in the asset liability process plus so much more.

Speakers:

  • Andy Davies, The Marathon Organization LTD
  • Michelle Austin, Bank of Botetourt

SESSION 2  | October 12, 2022 | 9:00am - 4:30pm | VBA Training Center

Insights® Discovery: Learning Your Personal Leadership Style
Good working relationships: we need them to sustain an organization, foster employee engagement and a healthy culture, and drive results. Insights® is a tool that helps you start, sustain, and grow in those crucial relationships by promoting self-awareness. By helping individuals deepen their sense of self – and their approach to work – Insights® helps to improve communication, decision making, performance, and understanding of one’s leadership styles. Through understanding your own preferences for engagement, decision making, and taking information in, Insights® helps you understand how others may experience you at work, how to appreciate different styles, and how to adapt your preferences when needed.

During Session Two, we will cover:

  1. The importance of self-awareness and perception in the workplace.
  2. The Insights® Discovery tool and the language of colors to define preferences.
  3. An overview of your individual profile and your personal color preferences.
  4. Action plans to put new awareness and commitments into practice at work.

Speaker:

  • Serena Fulton, Floricane

VIRTUAL Mini-SESSION | october 27, 2022 | 2:00 - 3:30pm 

The Banking Technology Tsunami Is Here – Can You Swim?
Technology is rapidly raising the tide of change for banking. Fintechs, APIs, open banking, and neo-banks are floating in the waters all around. Participants will learn how to navigate the changes around you to help keep your customers and your bank ahead of the current.

Speaker:

  • DJ Seeterlin, Chesapeake Bank

SESSION 3 | November 17, 2022 | 9:00am - 4:30pm | VBA Training Center

From the CEO Seat – Defining Moments in our Professional Development Journey
Session three is designed to provide participants with some insight into leading and managing a bank – from the seat of a president/CEO focusing on the broad spectrum of the key fundamental areas of managing the customer experience, leading a team for success, and insight into the lending role within the bank. This session will be very interactive and will incorporate small group activities, case studies and roundtable discussion. Below are some of the focus areas of this session:

Customer Experience Management

  • Current economic landscape
  • History of regulations vs. customer perception
  • Professional maturity
  • Ordinary vs. extraordinary experiences

Lending Portfolio Management

  • Understand the impact the lending area has on bank earnings
  • Understand the factors involved in a credit decision
  • Review the components of managing a loan portfolio

Leadership Development

  • Managing in a new era
  • Ethical leadership
  • Emotionally intelligent leadership
  • Visiting our values
  • Knowing our why

Speaker:

  • Vicki Kraai, InterAction Training

VIRTUAL mini-SESSION | December 6, 2022 | 2:00- 3:30pm 

Community Development/CRA and Community Engagement/Networking 101

  • Bankers and Community Reinvestment Act (CRA): Drivers of Opportunity for Thriving Communities
    This portion will cover the banking industry’s meaningful work strengthening communities, and the participants will explore how community engagement impacts their careers and goals. 
  • Innovative Ways to Connect and Engage with Individuals, Businesses and Communities
    This portion will cover the connection opportunities that can influence and impact professional goals.

Speaker:

  • Nathalia Artus, Atlantic Union Bank

SESSION 4 | December 14, 2022 | 9:00am - 4:30pm | VBA Training Center

Digital Banking & The Modern Bank Marketing Department
For decades, bank marketing was limited to quarterly campaigns and arranging the next customer appreciation day at the local branch. But progressive banks are changing how marketing becomes a center force for changing your customers’ experience, the financial products you offer, technology decisions you make, and the channels through which you serve your clients’ needs. This session will take you through four key tenets of a modern bank marketing department: brand communication, digital marketing, data analytics, and experiential product and service development. Below are some of the topics of this session:

  • Brand communication
  • Digital marketing
  • Data analytics
  • Experiential product and service development
  • Fintech
  • Macro pressures facing banks in digital arena
  • Blockchain
  • New payment systems

Speaker:

  • Hunter Young, HiFi Agency

SESSION 5, Part One | January 10, 2023 | 9:00am - 4:30pm | vba training center

Intro to Strategic Planning & Perspectives on Career Development
During part one of session five, participants will gain an understanding of why strategic planning is important to regulators, management and the bank’s board of directors. Participants will work together with two facilitators to create a sample table of contents of a community bank three-year plan to demonstrate the process and the importance of having a plan to steer the bank forward. Participants will also learn how to enhance their careers by taking active roles within the banking industry and within their communities.

Speakers:

  • Andy Davies, The Marathon Organization LTD
  • Tom Rasey, The Farmers Bank of Appomattox

SESSION 5, Part Two | January 11, 2023 | 9:00am - 3:00pm | Location TBA

Advocacy & Industry Engagement Beyond MDP
Part two of session five will kick off with a timely overview of the current Virginia General Assembly session and the importance of banker advocacy. Participants will then hear from a Virginia bank retail executive on developing an understanding of the importance of building valued relationships among your peers within the bank. Following a session on career development from the c-suite, participants will participate in a special conversation led by senior bankers with the theme of “Leadership and Management in a New Era.” The session will close with:

  • Overview of the VBA’s diversity, equity and inclusion initiatives
  • Staying connected with the VBA and industry through the VBA’s Emerging Bank Leaders program
  • How to leverage your MDP class network
  • A recap of the advocacy discussion from session one and the networking discussion from the virtual mini-session, followed by some time for VBA Banker Day prep

Speakers:

  • Nathalia Artus, Atlantic Union Bank
  • Matt Bruning, Virginia Bankers Association
  • Andy Davies, The Marathon Organization LTD
  • Cody Florence, Virginia National Bank
  • Chandler Owdom, Virginia Bankers Association

Senior Bank Leadership Conversation Participants:

  • Eric Floyd, Chesapeake Bank
  • Adam Hill, Atlantic Union Bank
  • Tom Rasey, The Farmers Bank of Appomattox
  • Sherri Sackett, Select Bank

Graduation | January 11, 2023 | 4:00 – 5:00 pm |  Location TBA

Faculty & Speakers

Nathalia Artus, Atlantic Union Bank
 Nathalia Artus is SVP, Director of Community Development and Reinvestment, CRA Officer, for Atlantic Union Bank. Nathalia joined Atlantic Union Bank Wholesale Banking Team in 2017. Her prior roles included Government Guaranty Lending Manager at Primis, and Regional Lending Manager for the Virginia Small Business Financing Authority. Earlier in her career, Nathalia held operational and credit focused roles at Truist and the SBA Women Business Center. Nathalia’s current role is to connect organizations and communities to flexible resources and opportunities in affordable housing, economic development and financial education throughout the entire Atlantic Union Bank footprint in VA, MD and NC.

Nathalia is an active community volunteer with several nonprofit and statewide government organizations. She currently serves on the Virginia Housing Development Authority Board of Commissioners, and on the boards of YWCA of Richmond, Virginia Bankers Association Education Foundation, HousingForward Virginia, Partnership for Housing Affordability, Virginia Supportive Housing, and ChamberRVA.

Nathalia has a B.S. in Business Administration from Universidade Mackenzie in Sao Paulo, Brazil, and a MBA from Brazilian Business School (in partnership with the University of Richmond). She is a graduate of the Virginia Bankers School of Bank Management, 2016 Leadership Metro Richmond class, and the 2018 LEAD VA program.

Michelle Austin, Bank of Botetourt
Michelle joined Bank of Botetourt in 1993 after graduating Magna Cum Laude and Salutatorian from Roanoke College with a Bachelor of Business Administration degree. During her career, she has served as marketing officer and branch manager before being named CFO of Bank of Botetourt in 2005. Michelle was a member of the CFO Committee of the Virginia Bankers Association from 2008-2016, including one year as committee chairman.

Michelle is a graduate of the Virginia Bankers School of Bank Management at the University of Virginia, where she is now a faculty member. She is also a graduate of the Graduate School of Banking at Louisiana State University. She earned her Master of Business Administration degree from Troy University in 2005. From 2006-2016 Michelle was an adjunct professor in Roanoke College’s Department of Business Administration & Economics where she has taught Principles of Accounting, Commercial Banking, and an Economics course called The Fed Challenge. She serves on the Department’s Advisory Board comprised of alumni and local business leaders. In 2010, Michelle was recognized in the Blue Ridge Business Journal’s Top 20 Under 40 edition. She was nominated and selected as one of the Roanoke Valley’s top 20 emerging business leaders under the age of 40. She has served on the Botetourt County School Board since 2017.

Andy Davies, The Marathon Organization, LTD
Andy is CEO of The Marathon Organization, LTD, enjoyed a 40-year banking career and led the successful turnaround of two Virginia-based financial institutions ($800 million and $3 billion). He has offered customized strategic planning services to community banks across the southeast since 2002. Andy has been a speaker at educational seminars and bank director colleges offered by the Virginia Bankers Association, the North Carolina Commissioner of Banks and the Tennessee Bankers Association. Andy is a graduate of the College of William and Mary, the Stonier Graduate School of Banking and the Virginia Bankers School of Bank Management. Andy lives in Virginia Beach.

Serena Fulton, Floricane
Serena Fulton is a consultant and facilitator at Floricane, a Richmond-based consultancy focused on providing strategy, leadership, and culture support for organizations across Virginia. Floricane’s approach is customized to clarify intention and purpose, discover and design sustainable pathways forward, and strengthen and empower people to drive the change.

Prior to joining the Floricane team, Serena worked in the realms of non-profit management, co-working, entrepreneurship, wilderness therapy, and community development. Her focus has always been on helping individuals and organizations develop themselves, build relationships, and do their best work in the midst of change. 

You can typically find Serena on a bike, a trail, or reading a book. She loves poetry, dinner parties, podcasts, organizing and activism, and talking about feelings.

Cody Florence, Virginia National Bank
Cody Florence is a Vice President Regional Manager at Virginia National Bank. His fourteen years of Retail Banking experience consist of every position from Teller to Regional Manager with his last seven years managing Prince William County. Cody holds a Bachelor’s degree in Business Administration with a concentration in Organizational Leadership. In addition, Cody is a graduate of MDP Class of 2019 and is expected to graduate from the School of Management this summer. During his spare time, Cody enjoys spending time with his rescue dog, Oakley, touring wineries, and visiting with family and friends.

Vicki Kraai, InterAction Training
Vicki Kraai is CEO of InterAction Training. A company passionate about professional development training and education.

Vicki’s 25+ years of Community Bank experience started at the family bank in rural Nebraska, serving as a bank teller and eventually becoming CEO. Vicki’s many years of banking include credit card lending experience where she was a member of the management team that launched the Cabela’s credit card program. She has a passion for developing people for success in the financial services industry. Banker’s value Vicki’s highly engaging “been there, done that” approach to all facets of her training and speaking engagements.

Vicki shares her expertise and experience as a faculty member for State Bank Association Schools and the Graduate School of Banking in Madison, WI.

Tom Rasey, The Farmers Bank of Appomattox
Tom is Senior Vice President and Chief Operating Officer of The Farmers Bank of Appomattox.  He joined Farmers in 2009 and has partnered with members of the executive management team to develop the bank’s current employee mentorship program.  Tom has served as Farmers’ grassroots advocacy representative with both federal and state legislators and regularly agencies.  He has also led the bank’s financial literacy efforts, cultivating employee engagement to broaden Farmers’ reach into area schools and the local library.  He was recently recognized by the ICBA Independent Banker magazine’s 40 under 40: Emerging Community Bank Leaders in June 2020 for his work in advocating for and developing talent in the industry.  Tom has worked with Scott Insurance in Lynchburg, Wachovia (now Wells Fargo) in Farmville, and GEICO in Virginia Beach.  Tom has been a member of the Emerging Bank Leaders Steering Committee since 2011, serving as chair in 2019.  He is a graduate of VBA School of Bank Management, VBA Executive Leadership Institute and the Graduate School of Banking at LSU. 

DJ Seeterlin, Chesapeake Bank
DJ Seeterlin is Chief Information Officer for Chesapeake Bank, a community bank based in Kilmarnock, Virginia, which also operates national merchant acquiring and national accounts receivable lending lines of business. Chesapeake Bank is a founding member of the CHUCK payments network, and one of the first 25 banks to adopt RTP. In his role DJ is responsible for technology, operations, and digital strategy. He leads teams managing in-house and cloud technologies, card issuing, payments processing, and digital platforms. 

DJ is actively engaged in the industry as chair of the ABA’s Core Platforms Admin Committee, as Vice Chair of the ABA’s Payments Systems Administrative Committee, and as a member of the Federal Reserve Bank of Richmond’s Payment Advisory Committee, the Jack Henry Payments Advisory Board, and serves on the Board of the Jack Henry SilverLake National Users Group. DJ is a Board Member of Alloy Founders, a partnership of community banks working to build innovative technology and payment solutions for all financial institutions.

Bruce Whitehurst, Virginia Bankers Association
Bruce Whitehurst joined the Virginia Bankers Association in 1993 following a 10-year career in retail and commercial banking. He has served as president and chief executive officer of the association since 2007 and was previously executive vice president. While at the VBA, Bruce has worked with member banks in a variety of areas, to include government relations, education and training, financial literacy, and partnering with banks in a number of innovative ways to help them enter new lines of business. He also speaks about and on behalf of the industry on a regular basis.

Hunter Young, HIFI Agency
Hunter founded HIFI Agency to help financial companies find clarity in a chaotic digital world. When not working with banking and fintech clients across the country on branding, media approaches, or digital marketing, he teaches classes for a variety of state bank associations and universities.

Before starting his agency, Hunter’s career included leadership roles in banking, advertising agencies, and a mobile technology startup. It’s a collective experience that has led to a data-driven creativity in everything he does. His banking career included time at BB&T (now Truist) where he led the Global Digital Web team responsible for millions of customers’ online experiences. He then developed and led the marketing and customer intelligence teams at one of the fastest growing community banks in the U.S., First Bank of North Carolina, which grew from $2 billion to nearly $6 billion in assets during his time there. Hunter graduated from the University of North Carolina at Chapel Hill (Go Heels!) with a degree in Marketing Communications and a minor in Spanish Language. He resides in Raleigh with his wife, daughter and rambunctious golden retriever.

Other guest speakers will include:

  • Matt Bruning, Virginia Bankers Association
  • Eric Floyd, Chesapeake Bank
  • Adam Hill, Atlantic Union Bank
  • Chandler Owdom, Virginia Bankers Association
  • Sherri Sackett, Select Bank

Participation Criteria

You must be:

  • A new hire or have up to five years of banking experience or equivalent financial industry experience
  • Nominated by a member of the bank’s senior management team
  • A current member of the Virginia Bankers Association through your bank’s membership

Application & Tuition Information

Tuition for the 2022-2023 Management Development Program is $2,950. Tuition covers all sessions, materials, instructor fees, continental breakfast, lunch and refreshments. Tuition does not cover overnight accommodations, if applicable, or dinners.  Your registration is a full-tuition commitment.  Information for on overnight accommodations will be sent directly to enrolled students.

  • To complete the application, click here
  • The VBA Management Development Program application requires a letter of recommendation from a senior officer from your bank.  Please share the following link with the senior bank officer who is nominating you for this program: https://www.formpl.us/form/5544836266590208

The deadline to submit applications and letters of recommendation is August 19, 2022.