A conference for bank human resources, marketing, retail banking and training professionals.

Conference/Seminar/School Kristen Reid

The VBAConnect Conference brings together bankers from retail banking, marketing, human resources and training.  Through a combination of general sessions, concurrent breakout sessions for each functional area and numerous opportunities to network with other bankers from around the state, this two-day conference will keep you abreast of the latest developments and trends within your functional area to help you make a meaningful impact on the organization you serve.  

Agenda & Speakers

Monday, March 9, 2020

8:30 am: Registration

9:00 am-5:30 pm: Mental Health First Aid Training
Mental Health First Aid at Work is a workplace mental health training program that teaches participants how to notice and support an individual who may be experiencing a mental health or substance use concern or crisis and connect them with the appropriate employee resources. Mental Health First Aid at work is a skills-based, experiential and evidence-based practice. (Limited to 60 participants)

2:00-4:30 pm: Acquiring and Onboarding Customers: Exceptional Experiences When it Matters Most 
Rachel Scheuerman | Harland Clarke

5:30-6:30 pm: Welcome “Regi-ception“ SPONSORED BY PAYLOCITY

Tuesday, March 10, 2020

7:45-8:30 am: Registration & Continental Breakfast with the Exhibitors

8:30-8:45 am: Welcome & Sponsor Introductions

8:45-9:45 am: Opening Keynote: Demystifying Leadership Presence

9:45-10:05 am: Networking Break in the Exhibit Hall

10:05-11:05 am: Breakout Topics #1, choose one:

  • RETAIL: Growth Strategies in a Changing Market
  • MARKETING: Create, Curate and Convert: Your Path to Bank Content Nirvana
  • HR: Legal Panel/Hot Topics (part 1)
  • TRAINING: Finding Your Formula For Effective Training

11:05-11:25 am: Networking Break in the Exhibit Hall

11:25 am -12:25 pm : Breakout Topics #2, choose one:

  • RETAIL: Customer Experience & the Digital Branch of the Future (Panel Discussion)
  • MARKETING: Effectively Use Social Media to Advance Your Bank’s Brand
  • HR: Legal Panel/Hot Topics (part 2)
  • TRAINING: Emphasizing the LEARNING in Adult Learning

12:25-1:40 pm: Lunch

1:40-2:40 pm: Breakout Topics #3, choose one:

  • RETAIL & HR: Growth Starts Within: Increase Talent Retention, Coach & Engage Your Frontline
  • MARKETING: Digital Marketing - The Time is Now
  • TRAINING: Change is a Journey AND a Destination

2:40-3:00 pm: Networking Break in the Exhibit Hall

3:00-4:00 pm: Breakout Topics #4, choose one:

  • RETAIL: Roundtable Discussion
  • MARKETING: Roundtable Discussion
  • HR:  The Blueprint for Building an Engaged Workforce
  • TRAINING: Roundtable Discussion

4:00-4:20 pm: Networking Break in the Exhibit Hall

4:15-4:45 pm: Industry Update

4:45-5:00 pm: SPARK! Pre-Reception 

5:00-5:30 pm: SPARK!

5:30-6:30 pm: Networking Reception SPONSORED BY HARLAND CLARKE

Wednesday, March 11, 2020

7:30-8:30 am: Continental Breakfast with the Exhibitors

8:30-10:00 am: Industry Challenge - In Crisis – Making the Most of Communications Opportunities

10:00-10:20 am: Networking Break in the Exhibit Hall

10:20-10:30 am: Sponsor Drawing

10:30-11:30 am: Closing Keynote – Dueling with Disruption
Gregory Offner

11:30 am-12:00 pm: Team Debrief & Action Planning

12:00 pm: Conference Adjourns

Download the VBAConnect Agenda.

*Topics subject to change.

Registration Fees


Date Price
Through January 26, 2020 $525
January 27-February 17, 2020 $575
February 18-March 9, 2020 $625


Date Price
Through January 26, 2020 $1,025
January 27-February 17, 2020 $1,075
February 18-March 9, 2020 $1,125

VBA Event Cancellation Policy

All cancellations will be charged a $25.00 administrative fee. Cancellations received less than 72 business hours before the program will be charged a $75.00 administrative fee plus any additional fees associated with the training. Substitutions are allowed prior to the beginning of course.

Special Needs & Americans with Disabilities Notice

If you have special needs that may affect your participation in this event, please contact Kristen Reid to discuss accommodations.

Inclement Weather

In case of inclement weather, please check the VBA Event Hotline for updates on the status of VBA events. 

Hotline Number (804) 819-4739

Hotel Information

Williamsburg Lodge, Autograph Collection
310 South England Street
Williamsburg, VA

VBAConnect Nightly Room Rate:  $154 + tax

Making Your Reservations

The deadline to reserve rooms in the VBAConnect block is February 14, 2020.  After this date, rooms are subject to availability at the hotel’s prevailing rate.

Click here to make your hotel reservations online.

To make reservations by phone, call 1-800-261-9530 and reference VBA Connect 2020


The VBAConnect Conference provides numerous sponsorship opportunities. Contact Amy Binns for more information 804.819.4726. 

Thank you to our current Sponsors & Exhibitors! Connect Conference Sponsors